Program - thursday, July 21, 2022
Everyone’s talking about the “return to normal” with our sales and business practices. However, we are embarking on a new frontier, one that operates differently. A hybrid world that consists of successful methods of the past augmented with today’s advanced solutions, all of which are focused on customers’ new buying behaviors. We are evolving and creating an innovative sales and marketing paradigm. Yet, one constant is connectivity ~ us with our clients and our clients with their customers. Sales-X identifies current, successful approaches and provides tips and techniques to launch or boost sales for you, your company, and your clients. Join this exploration to discover new sales approaches to propel your business and revenue.
The goal of media advisors is to help clients achieve their business goals. The ability to meet with advertisers to learn their challenges and stay current with their promotional needs is instrumental in creating professional partnerships. However, during the pandemic, connecting in person was difficult, if not impossible. Sure, we spoke on the telephone or engaged via Zoom; however, nothing replaces in-person interaction. Now that restrictions are lifted or relaxed, it is vital to reengage with clients to reaffirm our commitment to achieving their success. Join this session to learn more about the 93/7 rule of communication and the proven methods of reconnecting with customers safely and professionally.
Newsletters have been a hot topic in publishing for many years, and the pandemic only underscored how much audiences value timely, friendly, and reliable news content in their inbox. Though starting a newsletter may feel like a monumental task, news organizations can leverage their existing content to create engaging and unique experiences that draw a wide audience. In this session, we'll explore how a two-person digital team created a newsletter product with a far-above average open rate that kept readers coming back for more.
A popular session for the INA, in this workshop we'll analyze and discuss several trending topics in digital and how they may (or may not!) make an impact on your storytelling. The landscape of digital news is constantly changing, and it's important to have a sense of what trends are worth investing time in and which are worth letting pass. We'll look at a variety of publishers, large and small, to see what's working and what's not. Come prepared to discuss some of your own digital hits and misses, too!
Iowa Newspaper Industry Makes a Significant Impact
Coda will unveil the findings of a study commissioned by INA that measured readership of both large and small newspapers across the state of Iowa. The research will provide insights into how Iowans access newspapers’ news and information across print and digital platforms, their use of newspapers for local news versus other sources, the importance of having public notices in newspapers, consumers’ purchase intentions and the value of advertising in newspapers compared to other media. In addition, the Coda team will show how the data can be used by sales teams to have successful conversations with advertisers.
- Cybersecurity: There’s Nothing Like Being Forced to Change - Steve Fisher, SecureIT
- When the Newspaper Becomes the Story - Tom Cullen, Storm Lake Times
- How to Generate Fresh Story Ideas - Sara Konrad Baranowski, Iowa Falls Time Citizen
- Building a Content Sharing Agreement - Zack Kucharski, Cedar Rapids Gazette
- Creative Recruiting – Finding Talent - Theresa Stevenson, Unity Point
Workshop Registration & Accommodations
Des Moines Marriott Downtown
700 Grand Avenue • Des Moines, Iowa 50309
Room Rate: $129.00
Wi-Fi is included with room rate!
Hotel reservations accepted at the discounted rate until
Friday, July 1, 2022.
Deadline to register for the conference is July 14, 2022.