Program - thursday, July 21, 2022



Tyson Bird is the digital strategy manager for Texas Highways, the official travel magazine of Texas. In this role, he develops new products and engagement strategies for audiences to find travel content and learn more about Texas. He previously worked in a variety of digital and newsroom roles, including product strategy at GateHouse Media (now Gannett), interactives designer at The Spokesman-Review (WA) and page designer for CNHI. Originally from Idaho, Tyson studied journalism at Ball State University in Muncie, Indiana.

Tyson Bird


Marianne is President and Co-Founder of Coda Ventures. Her primary focus is working with newspaper clients to deliver high quality, innovative audience and strategic research to help companies sustain and grow revenue. 

Previously she was co-founder of Affinity LLC which developed new and innovative audience and ad effectiveness metrics for the national newspaper and magazine industry. Marianne has also held executive positions at Audits & Surveys, IntelliQuest Media Group and Kantar’s Print Division.  

Marianne Grogan


Nichole Parker is president and co-founder of Parker Philips, Inc., a nationally recognized consulting firm in the field of economic impact research. Nichole is a recognized expert in the field of economic impact, having personally completed more than 600 economic impact assessments in the past 25 years. Prior to founding Parker Philips, Parker was a principal at a Pittsburgh-based consulting firm for 16 years and established them as a national leader in economic impact studies for academic health centers, colleges and universities, corporations, major tourist events and nonprofit entities. She conducted research as an independent consultant for many years, and completed economic impact and community benefits work for numerous companies.

Nichole Parker


For over 30 years, Kelly Wirges has assisted media companies increase sales and revenue in all facets of business. In her career, she has enjoyed positions in sales, marketing and management and has been a partner at an advertising agency focusing on small business development.

Kelly Wirges

Workshop Registration & Accommodations

REGISTRATION - $30 (includes lunch)

*Same day registration is availble!



Des Moines Marriott Downtown
700 Grand Avenue • Des Moines, Iowa 50309

Room Rate: $129.00
Wi-Fi is included with room rate!

Hotel reservations accepted at the discounted rate until
Friday, July 1, 2022.

Deadline to register for the conference is July 14, 2022.