Customized Newspaper Advertising, CNA, is the advertising service of the Iowa Newspaper Association membership. Board directed, its vision is to advance the economic well-being of Iowa newspaper enterprises primarily through research, promotion and advertising sales.
CNA is an extension of your sales staff working hard to secure NEW business from regional and national companies into your publications. CNA drives this business by making newspaper placement easy for clients and advertising agencies by providing research and demographic information about Iowa newspaper readers. Our sales staff is committed to driving new sales, managing expenses and providing excellent customer service to members and clients. The team has sold more than $10 million in print and digital every year, driving new revenue to the industry!
CNA also commissions research on a regular basis to examine consumer habits and newspaper readership on a statewide level. This research assists the selling process to clients and advertising agencies.
CNA also offers member newspapers the opportunity to participate in the statewide newspaper networks. This is a revenue generating opportunity for your newspaper. Please contact us for more information about how to join or sell the newspaper networks.
Please contact us for more information about how to join or sell the newspaper networks at firstname.lastname@example.org.
Customized Newspaper Advertising regularly commissions statewide surveys to gauge consumers’ media usage habits as a tool for sales staff to continue the mission of advancing the economic well-being of newspapers. In 2017, CNA commissioned Scarborough, now a Nielsen service, to conduct a market research study in the state of Iowa.
The graphs below were compiled with the information gathered from this market research study and are available for you to download and use.