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Market Research

Customized Newspaper Advertising regularly commissions statewide surveys to gauge consumers’ media usage habits as a tool for sales staff to continue the mission of advancing the economic well-being of newspapers. In 2025, CNA commissioned Coda Ventures, to conduct a market research study in the state of Iowa.

Information Sheets

These graphs were compiled with the information gathered from this market research study and are available for you to download and use.