Audience & Reach

Local news commands big reach in Iowa. Iowa audiences are highly engaged with the news that matters most to their daily lives, and they consume it across both print and digital platforms. That combination is your advantage as an advertiser.

CNA commissions research on consumer habits and newspaper readership across Iowa, giving us the data to back up every campaign recommendation we make. The key insight the research consistently confirms: local news remains a mass-reach channel in Iowa, and that reach is strongest when print and digital work together.

When you advertise with CNA, you are not guessing at your audience. You are reaching them with confidence, backed by research, across the platforms where they are already paying attention.

Source: Iowa Market Study, Coda Ventures, 2025