A Message from your INA Services President
Matt Bryant, Washington Southeast Iowa Union
CNA meets 2025 sales goal,
sells over $3 million into Iowa newspapers
The mission of the INA Services Company is to advance the economic well-being of Iowa newspaper enterprises primarily through research, promotion, and advertising sales. INA Services Company does business under the branded name Customized Newspaper Advertising, CNA. The team at CNA is driven to increase sales, manage expenses and provide excellent customer service to members and clients. The team works as an extension of your sales staff as a member newspaper of the Iowa Newspaper Association.
In 2025, Customized Newspaper Advertising ended the year with total gross sales of $6.4 million. This number includes sales into Iowa, Wisconsin, and other states’ newspapers, digital advertising, classified and small space display network advertising. Net profit exceeded annual goal by 4.5%.
Display advertising, defined as advertising that is sold and placed by CNA staff into print or digital newspaper products across the state or country,totaled $5.79 million. This includes more than $3.18 million sent specifically to Iowa newspapers!
CNA continues its partnership with the Wisconsin Newspaper Association and works as their sales arm, increasing commission for CNA. In addition, CNA continues to focus on the classified and small space newspaper networks in Iowa, Michigan, and Wisconsin, which provide primary support to the association and the CNA display department.
More than 200 Iowa newspapers participate in either the classified or small space display networks. If your newspaper is interested in joining your colleagues in these programs, email networks@cnaads.com or visit www.inanews.com/inadownloads