The Michigan Press Association, in partnership with Customized Newspaper Advertising, offers member newspapers the opportunity to participate in two advertising networks; Statewide Classified and 2x2/2x4 small space display networks. This program is a revenue generating initiative for MPA and individual newspapers.
If your publication is not part of the MPA statewide networks, download the enrollment form to learn more about becoming involved. Newspapers can sell into the statewide and regional program and earn 50% instant commission.
Ad copy for run week: May 18, 2020
Below is the ad copy for both the classified and 2x2/2x4 ads. Please download ads based on the region your newspaper is located.
Updated weekly on Tuesday to run the following week.
These networks are a primary revenue source for Michigan Newspaper Association.
Classified Network of Michigan (MANS)
2X2/2x4 Network of Michigan
In each program, participating newspapers donate space and agree to run the network ads 90% of the time in their paper. In exchange for this commitment, a rebate check is sent one time per year to each participant. This rebate check amount is determined by the number of ads sold into the network. A percentage of every ad sold is put into this account and sent back to newspapers annually.
Another benefit to newspapers includes the opportunity to sell these networks to local clients. A newspaper retains 50 percent of the selling price for any ads it sells into the network. That’s 50% instant commission!
Selling into the network is easy! Send the ad to Customized Newspaper Advertising and they'll take care of the rest.
Suggested prospects include:
- Antique dealers
- Business opportunities
- Commercial real estate
- Community events and festivals
- Convention and visitor bureaus
- Farm equipment
- Help wanted
- Land for sale
- Pre-manufactured homes
- Resorts, hotels and motels
- Schools and instruction
- Siding companies
- Vacation rentals
Download media kits to assist in selling the network at your local paper.
Participating newspapers should use the forms below to place ads into the networks:
- MPA 2X2/2x4 Display Network order form (Use this form for 2X4 ads too)
Not a member yet? How to Enroll
It's easy to sell into MPA/CNA's advertising networks and to reap the benefits! See why so newspapers are already signed up! .