Program

The 2019 INA Convention & Trade Show will be Wednesday through Friday, February 6-8 at the Marriott Hotel in downtown Des Moines.

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View the complete schedule of events below.

Wednesday, February 6

5:30 p.m.-7:30 p.m.
Legislative Reception at Peace Tree Brewing Company
Share drinks and hors-d'oeuvres with legislators from your districts across Iowa

Thursday, February 7

11:00 a.m.-1:30 p.m.
Student/Professional Networking Luncheon - pre-registration required
12 minute roundtable recruitment opportunity to network with students eager to learn about starting a career in journalism. Roundtables followed by pizza lunch.

1:30 p.m.-1:45 p.m. 
Networking Break

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1:45 p.m.-2:45 p.m.
CONCURRENT SESSIONS:

What's the Grocery Game?
Dennis Host, Coborn's, Inc
The grocery industry is experiencing significant changes—from Amazon’s acquisition of Whole Foods, to consumers expectations and the increase in online shopping. How are all these changes impacting your local grocery store, its role in the community and its expectations of its local media partners? Get an insider’s point of view of how grocery industry marketing strategies and your newspaper role with this critical partner.
Coborn’s Inc. is based in St. Cloud, MN is a fast-growing employee-owned grocery retailer with stores in Minnesota, North Dakota, South Dakota, Iowa, Illinois and Wisconsin.

Understanding Motivation on the Job
Celina Peerman, The Peerman Group
Motivation is critical to performance and yet often hard to understand and implement.  This session covers the key points for understanding motivation in creating and sustaining a high-performance team.  This interactive session will include how to minimize de-motivators and ways to improve team engagement, culture and more.  Come renew your own motivation for leading others and making an even bigger impact for those around you.

Media Tours - ICMA
Principal Financial Marketing

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2:45 p.m.-3:15 p.m. 
Break

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3:15 p.m.-4:15 p.m.
CONCURRENT SESSIONS:

Healthy Communities, Healthy Newspapers— Partners in Economic Development
Iowa Newspaper Association Member Panelists include Bethany Wilcoxon, Senior Advisor McClure Engineering; Bill Menner, The Bill Menner Group, Iowa Rural Development Council and David Peters, Iowa State University
Iowa's community newspapers have been in their towns from the beginning. Now, many communities are aging and getting smaller in an era of intense economic and communication changes. What does that mean to your community and your newspaper? Join us for a panel discussion about community leadership and how newspapers can help shape vibrant Iowa communities.

Managing Constant Change and Transition 
Celina Peerman, The Peerman Group
Change is constant, and today's leaders must be able to manage the transitions that follow, including how to help employees adapt. This high energy session will offer tools and activities to focus on helping employees adapt quickly and ensure continued operational excellence. We will examine the way people respond to change and the behaviors necessary for leadership during transition.  Change isn't going anywhere, and we'll explore ways to understand and embrace the constant swirl that surrounds us.

Young Professionals Panel - ICMA
Young Professional Panel

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4:15 p.m.-4:30 p.m.
Break

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4:30p.m.-5:30 p.m.
Annual Meetings/Publisher's Session

4:30-5:30 p.m.
Keynote Address: "Tell Stories People Actually Want to Read
" - ICMA
Courtney Crowder, Des Moines Register

5:30 p.m -7:30 p.m.
Convention Reception

6 p.m -7:30 p.m. 
Awards Ceremony - ICMA

8:30 p.m.-10:30 p.m.
INA President's Celebration

Friday, February 8

8:00 a.m.
Registration and Trade Show Open;
free continental breakfast until 9:00 a.m.

9:00 a.m.-10:10 a.m.
Kick-Off: “Revolution, Rights and Rock ‘n’ Roll”
Ken Paulson, First Amendment Center
Former USA Today editor Ken Paulson shares the hidden history of the First Amendment in an interactive presentation that will challenge and inspire. You’ll never look at the First Amendment in the same way again.

10:10 a.m.-10:30 a.m.
Refreshments in Trade Show

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10:30 a.m.-11:45 a.m.
CONCURRENT SESSIONS

Writing Better Ledes
Tim Schmitt, GateHouse Media
Having trouble making your copy zing? Consistently writing the story a day behind? This is a comprehensive look at ledes and what makes them jump. And while we're at it, how can we take your story, and start preparing for a follow-up or bigger story? Tim Schmitt of GateHouse Media gives a hands-on session that will help writers improve their copy immediately.

60 Media Sales Tips in 60 Minutes
Ryan Dorhn, 360 Ad Sales
Newspaper media sales expert Ryan Dohrn has gathered the very best media sales tips from around the globe and is ready to share them with you! But, can you keep up? This is 60 minutes of fun where Ryan shares 60 ideas from his global adventures working with over 400 media companies and over 5,000 media sales reps.  Every idea is working today in media companies large and small.  All ideas are proven and proving revenue results!  This is a rapid-fire format where a live countdown clock on the screen will keep Ryan on track and keep you wondering how he has this much information packed into 60 minutes.  Come prepared to take notes, laugh and maybe even cry. 

Adobe: InDesign Secrets
Russell Viers, Adobe Certified Trainer
With each release of InDesign there are new tools to speed production and improve quality, and CC 2019 is no different. But even if we go all the way back to InDesign 1.0 in 1999, there are hidden goodies that help is do our jobs better, if we only knew they existed and how to use them. As a daily user of InDesign for projects large and small, Russell is constantly looking for the best ways to use these tools and is going to share his favorites with you here. Bring your questions and production woes, and feel free to ask for solutions to your issues, as well.

Telling Great Visual Stories - ICMA
Panelists include Kelsey Kremer, Des Moines Register; KC McGinnis, freelance photographer and David Ekstrom, Meredith AgriMedia
It may be cliché to say that a photo is worth a thousand words, and the three visual storytellers in this panel have created award-winning narratives with a click of their shutters.  But the key to their success is that they harness all of the journalistic skills. This session will focus on how professional photographers and videographers tell important stories that resonate with audiences in a single frame or multiple images.

How to Lead Civic Discussions in Your Community - ICMA
Panelists include Scott Raecker, The Robert D. and Billie Ray Center; Zack Kucharski, Cedar Rapids Gazette; Emily Schettler, The Harkin Institute and Emily Shields, Iowa Campus Compact
Today's climate filled with hate speech makes it more important than ever for news organizations to lead discussions in various ways that helps solve problems in their communities. Come hear how to lead your community in civil discussions that succeed in getting things done.

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12:00 p.m.-1:30 p.m. 
Past Presidents Awards Luncheon featuring 
Distinguished Service Awards
50-Year Club Awards 
Jay P. Wagner Prize for Young Journalists
Keynote Presentation: "Deep Roots, Long Reach”
Michelle Johnson, Lieutenant General, USAF (Retired)
NBA senior vice president
Iowa has a long reach- my experiences have taught me we have a lot to be proud of.
In 2012 on the Khyber Pass between Afghanistan and Pakistan, I met several young Afghan civilians in Iowa Hawkeye tee shirts! I discovered the Iowa National Guard was there, Iowa shirts at the ready. In the hallways of NATO Headquarters in Brussels, Belgium I was proud to hear NATO leaders compliment the Iowa National Guard for their expertise and professionalism.  I sent a note to the Iowa Adjutant General, Major General Tim Orr, sharing that glowing feedback and my pride in being a daughter of Iowa.  While I was Superintendent of the US Air Force Academy, Major General Orr organized an educational and inspiring visit by Air Force cadets to the Iowa Air National Guard MQ-9 unit in Des Moines.  
I share all this because I think it’s important for Iowans to see the footprint those in their community are making whether it’s in the service or other ways. It truly is great to be an Iowan.

1:30 p.m.-1:45 p.m. 
Refreshments in Trade Show

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1:45 p.m.-2:45 p.m. 
CONCURRENT SESSIONS:

Journalism Toolbox: Better Journalism Through Technology
Tim Schmitt, GateHouse Media
Using all the tools available, you can ramp up the stories and packages you're writing. Can you easier access public records? Are you using Google to your full advantage? And how are you nurturing sources?

Turning “I Have No Budget” Into a Closed Deal
Ryan Dorhn, 360 Ad Sales
If you sell newspaper advertising, you hear this objection every day! 25-year media sales and marketing veteran hears it every day too.  So, how do you flip this objection and turn it into a meeting and then a closed deal?  There are FIVE ways to take this objection from red light to green light fast.  So, which approach is best?  How do you effectively say what you need to say?  What if the advertiser is just nuts or a liar?  In this interactive workshop, Ryan will show you his sales strategies live!  Be prepared to have fun and flip this objection on its head!

Editing and Altering PDF’s
Russell Viers, Adobe Certified Trainer
Do you get PDFs that aren’t exactly ready for production? Perhaps ads that don’t fit, or have errors, or need changes? Acrobat can only go so far and opening in Photoshop should be the LAST thing anyone should do to try to fix it. What what options are open? Learn how Acrobat, Illustrator, and Photoshop can work together to help you fix PDFs to meet your needs.

Crash Course in Decoding Your Readers - ICMA
Lisa Rossi, Bonfire Media Strategy
Longtime Iowa journalist and recent graduate of the Stanford John S. Knight Journalism Fellowship will lead journalists and aspiring journalists through a series of interactive exercises designed to better empathize with team members and readers. We will also work on fast experimentation, failing fast, along with other methods Rossi learned while at Stanford, known as design thinking. Come ready to contribute — this will be a high energy session! 

Women in Journalism - ICMA
Panelists include Abigail Pelzer, Marshalltown Times Republican; Emily Barske, Marshalltown Times Republican and Linh Ta, Des Moines Register
Hear from a panel of journalists oh how women can and do change the dynamics in a newsroom including what and how stories are covered.

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2:45 p.m.-3:30 p.m. 
Ice Cream Break in Trade Show

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3:30 p.m.-4:30 p.m. 
CONCURRENT SESSIONS:

Suds & Sodas: Roundtables

6 Ways to Sell Web and Digital
Ryan Dorhn, 360 Ad Sales
25-year media sales veteran, Ryan Dohrn, has been party to millions of dollars in digital revenue sales. In this workshop, he will share his six best tips for selling your newspapers digital assets. Ryan will focus on understanding proper digital promotion strategies. He will dig deep into why digital should be “part” of the marketing plan, not the entire marketing plan. He will explore how to understand digital packages, and how print and digital complement each other to drive ROI.  Ryan will show you why social media is not a cheap form of marketing any more. He will explain why you need to adopt a print-plus mentality in your media company. See first-hand why sponsored content offerings are only as good as the audience you can drive to the content. Learn why all business owners, including agencies, should re-think re-targeting.  And, there is much, much more. If you are looking for new ways to sell web and digital, this is a workshop you will love!

Preparing Graphics for Web and Print
Russell Viers, Adobe Certified Trainer
Graphics for print don’t work for the web and vice versa. Learn the differences between the two and how you can NOT duplicate your work. What is the value of RGB for print and web is just one important lesson, but also resolution, file format, vector vs raster, finding the smallest file size for web, and much more. 

Free Speech & Free Press for Everyone - ICMA
Julie Roosa, Greenlee School of Journalism and Communication
Journalists can recite the five freedoms of the First Amendment with little trouble, but polling shows much of the public is indifferent and sometimes even hostile to our basic civic guarantees. How can we build a better understanding of and respect for freedom of religion, speech, press, assembly and petition in our communities and on our campuses? The Greenlee School’s First Amendment specialist shares her ways of spreading the First Amendment’s values beyond the professional and college newsroom.

5:00 p.m.-6:00 p.m. 
Awards Reception

6:00 p.m. 
Awards Banquet featuring
Master Editor-Publisher Awards 
Heritage Club inductions 
Young Iowa Journalists Awards
INF Better Newspaper Contests winners and Newspaper of the Year

 

*Sessions designated for Iowa College Media Association (ICMA) are designed for students but all attendees are welcome to attend all sessions.